The average salesperson uses only a small percentage of his potential for effectiveness in selling. It is estimated that the average person in general never uses more than about 10 percent of his potential. What this means is that each person has at least 90 percent or more potential left untapped. It is when you learn how to unlock this additional 90 percent of your own potential that you move yourself into the income categories of the highest earners.
The most important discovery of all in self-concept psychology is the central role of your SELF-ESTEEM.
Your self-esteem is best defined as "how much you like yourself".
A person who really likes himself or herself has high self-esteem and therefore a positive self-concept. When you really like yourself in a particular role, you perform at your best in that role.
The more you like yourself, the more you like other people. The more you like other people, the more they like in return. The more you like your costumers, the more your costumers like you, and the more willing are they are to buy from you and to recommend you to their friends.
A person who doesn`t like himself or feels badly about himself in a particular area performs poorly in that area. Low-self-esteem salespeople who don`t like themsleves, don`t like other people very much either. As a result, they have a hard time building high-quality relationship with costumers. For some reason, costumers don`t particularly like or trust them and prefer to buy from someone else.
How much you like yourself is the key determinant of your success in sales and of your income. As a matter of fact, it determines how successful you are in every part of your life.
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