The story of coffee

Good morning coffee-millionaires! :-)

The global spread of coffee growing and drinking began in the Horn of Africa, where, according to legend, coffee trees originated in the Ethiopian province of Kaffa. It is recorded that the fruit of the plant, known as coffee cherries, was eaten by slaves taken from present day Sudan into Yemen and Arabia through the great port of its day, Mocha. Coffee was certainly being cultivated in Yemen by the 15th century and probably much earlier. In an attempt to prevent its cultivation elsewhere, the Arabs imposed a ban on the export of fertile coffee beans, a restriction that was eventually circumvented in 1616 by the Dutch, who brought live coffee plants back to the Netherlands to be grown in greenhouses.

*picture left: Woman preparing for the traditional Ethiopiaan cofffee ceremony.JIMMA - Capital of Kaffa - the "Botanical Homeland of COFFEE"

 

Initially, the authorities in Yemen actively encouraged coffee drinking. The first coffeehouses or kaveh kanes opened in Mecca and quickly spread throughout the Arab world, thriving as places where chess was played, gossip was exchanged and singing, dancing and music were enjoyed. Nothing quite like this had existed before: a place where social and business life could be conducted in comfortable surroundings and where - for the price of a cup of coffee - anyone could venture. Perhaps predictably, the Arabian coffeehouse soon became a centre of political activity and was suppressed. Over the next few decades coffee and coffeehouses were banned numerous times but kept reappearing until eventually an acceptable way out was found when a tax was introduced on both.

 

By the late 1600’s the Dutch were growing coffee at Malabar in India and in 1699 took some plants to Batavia in Java, in what is now Indonesia. Within a few years the Dutch colonies had become the main suppliers of coffee to Europe, where coffee had first been brought by Venetian traders in 1615. This was a period when the two other globally significant hot beverages also appeared in Europe. Hot chocolate was the first, brought by the Spanish from the Americas to Spain in 1528; and tea, which was first sold in Europe in 1610. At first coffee was mainly sold by lemonade vendors and was believed to have medicinal qualities. The first European coffeehouse opened in Venice in 1683, with the most famous, Caffe Florian in Piazza San Marco, opening in 1720. It is still open for business today.

*picture right: Coffee, which the Venetians first recorded in Turkey in 1585, began to be sold commercially in Venice in 1638, and coffee houses soon sprang up around the city. The Florian opened with two simply furnished rooms on 29 December 1720 as Caffè alla Venezia trionfante (the Café of the Triumphant Venice), but soon became known as Caffè Florian, after its original owner Floriano Francesconi.



The largest insurance market in the world, Lloyd's of London, began life as a coffeehouse. It was started in 1688 by Edward Lloyd, who prepared lists of the ships that his customers had insured.

The first literary reference to coffee being drunk in North America.

And today the most people which are drinking Organogold coffee are in North America. The reason is, because Bernardo Chuma and his team introduced the healthy organogold coffee first in North Amerian market.

Bernardo (Bernie)  Chua, Organogold founder, who intrudruced Organogold healthy coffee in the North American market in 2008

In 2008 Chua, Jay Noland  and Shane Morand founded Organo Gold, which also sells coffee and other items containing ganoderma. Organo Gold is also a multilevel marketing company. To date it has expanded into a number of countries.

Ireland joy the business from 3 weeks ago, and Organogold has same fast grow as facebook. The secret is using a media. Organogold coffee helps to live a healthier and happier life. Thank you Mr Chua!